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Forms Best Practice

In many cases, landing pages and microsites are the first place that a prospective customer comes
into contact with your company, so making a great first impression is paramount. Forms play a key role in enabling you to collect the right information about site visitors so that you can effectively market to them.

Download the Marketing Automation Best Practice e-book which looks at:

  • Making it easy for prospects to give you information, and asking only for the data you need
  • Immediately providing the promised content or value
  • Minimising distractions such as extra navigation, animation or additional content
  • Providing a preference centre

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