Forms Best Practice
In many cases, landing pages and microsites are the first place that a prospective customer comes
into contact with your company, so making a great first impression is paramount. Forms play a key role in enabling you to collect the right information about site visitors so that you can effectively market to them.
Download the Marketing Automation Best Practice e-book which looks at:
- Making it easy for prospects to give you information, and asking only for the data you need
- Immediately providing the promised content or value
- Minimising distractions such as extra navigation, animation or additional content
- Providing a preference centre