Landing Page Best Practice
In many cases, landing pages and microsites are the first place that a prospective customer comes
into contact with your company, so making a great first impression is paramount. Landing pages are also key in enabling you to collect the right information about site visitors so that you can effectively market to them.
Download the Marketing Automation Best Practice e-book which looks at:
- Making it easy for prospects to give you information, and asking only for the data you need
- Immediately providing the promised content or value
- Minimising distractions such as extra navigation, animation or additional content
- Providing a preference centre