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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

Leveraging Buyer Behaviors in a Multichannel World

Recent studies have shown that buyers are typically more than 50 percent through the buying process before their first engagement with companies, leaving less time to interact with them. How can today's marketers cope with this digital channel explosion? Download our white paper and discover how you can connect with contacts based on their behaviors, making these interactions more powerful than ever. Learn how to:


  • Use automation to build a multichannel behavioral database
  • Create a messaging approach that moves and adjusts with buyers
  • Maximize relevance by combining behaviors with demographics
  • Customize the buyer experience across Web, email and social


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