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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

Building the Best Marketing Budget for Today's B2B Environment

For most marketers, budgeting and planning for the next year is a substantial undertaking. Now more than ever, marketing is held directly responsible for revenue and more deeply accountable for business metrics. Download our white paper and get expert advice for how to ensure the most effective marketing budget possible. Learn how to:


  • Get buy-in from C-level executives
  • Adjust for technology's increased role in marketing
  • Plan for a strong content marketing strategy
  • Think outside the budgeting box

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