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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

Hone Your Competitive Edge With Behavioural Marketing, a December 2013 commissioned study conducted by Forrester Consulting on behalf of Silverpop

In this age of the customer, those who skillfully manage their buyers’ behaviours to improve the customer’s end experience will have the competitive edge. Download this commissioned study of UK marketers by Forrester Consulting on behalf of Silverpop, and learn how an in-depth understanding of customers’ behaviours and a customer engagement strategy calibrated to those needs can drive positive business impact.

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