How to Identify and Win Back Lapsed Customers

Retain your current customers and minimize defection!

Retaining your current customers and minimizing defection is one of the best ways to keep building revenue, but many companies rely on guesswork when defining customer inactivity, an approach that can render re-engagement campaigns less effective. Learn how you can use a data-driven approach to accurately identify your lapsed customers and then win them back with personalized campaigns.