Are You a Best Friend Brand? How Relevance and Trust Can Get You into the Inner Circle
How a brand corresponds with its customers is at the heart of relationship building, and effective digital marketing is central to ensuring the relationship is a great one. Silverpop, an IBM Company, researched how consumers are being marketing to online and how well the outreach is resonating. Learn more about what the results mean for your digital marketing efforts, and how you can adapt to ensure you’re giving your customers the awesome experience they deserve.