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Silverpop is more than email and marketing automation. It's how marketers form meaningful customer relationships.

20 Ways to Personalize Content and Enhance the Customer Experience

Looking to deliver an awesome customer experience to a larger portion of your database? Many companies rely too heavily on generic messaging that only speaks to a small percentage of their contacts. Download our white paper and discover 20 ideas for delivering individualized, behavior-driven content that cuts through the noise and improves the customer experience, including:


  • Displaying email and Web content relevant to the stage of the relationship
  • Offering information that nurtures contacts based on Web pages browsed
  • Delivering how-to guides, review links and product suggestions related to past purchases
  • Providing customized content based on prior social or mobile activity

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