Transactional Emails: 10 Tips for Driving Value and Engagement
Transactional emails typically generate more than double the open and click-through rates of other messages. Unfortunately, many marketers don't take full advantage of this opportunity.
Discover how you can fine-tune your transactional messages to increase engagement and revenue. Get tips for:
- Optimizing the sender name, subject line and preheader
- Answering your recipients’ key transaction-related questions
- Adding cross-sell and upsell offers while complying with email laws
- Incorporating content that increases customer satisfaction and loyalty