5 Challenges to Building a Loyalty Program -- and How to Overcome Them
"How do I remain top of mind and build lifelong buying relationships?” is a more pressing question than ever for marketers, given the ever-expanding choice of companies to do business with.
A great loyalty program can help answer that question by tipping the scales during key buying decisions and centralizing a customer’s spend behavior. Learn how you can build a loyalty program that enhances your customers’ experience. Get tips for:
- Understanding customer behaviors across channels
- Creating compelling offers without giving away too much margin
- Getting executive buy-in for new loyalty initiatives
- Measuring the impact of multiple behaviors on the bottom line