7 Tips for Getting Started with Behavioral Marketing

An individual’s behaviors represent key moments of insight for marketers savvy enough to listen closely and act on that information. Despite these potential benefits, many resource-starved marketers are hesitant to move to a more behavioral model. 

Discover seven tips to help push past any initial trepidation and realize some serious improvements in customer engagement and revenue. Get tips for:

  • Evaluating the current state of your marketing
  • Employing the “Next Six” methodology
  • Selecting the best behavior-driven programs to start with
  • Solidifying a single view of each customer