7 Key Marketing Trends for 2015

As we enter the second half of the 2010s, enhancing the customer experience at every touch point has never been more important. With the buyer journey continuing to evolve, new challenges and opportunities have arisen.

Learn about the key trends that will define digital marketing in 2015 and get ideas for tactics to help you better address these areas and succeed in the new year. Topics include:

  • Stored payments change the buying and marketing landscape
  • Businesses place a greater emphasis on the post-purchase experience
  • Mobile apps 2.0 shift the way companies market to on-the-go customers
  • Marketing departments evolve to better enable cross-channel execution