Unsubscribe Best Practices: How to Decrease Database Churn and Strengthen your Marketing Program

Many companies are finding that growing their database has become more challenging. As email frequency has increased, so have unsubscribes, making it difficult to outpace list churn regardless of how successful your acquisition program is.

Go behind the scenes of the email unsubscribe process, discover how you can build an effective unsubscribe program, and get tips for minimizing unsubscribes. You’ll learn:

  • Why people unsubscribe, and how these opt-outs impact database growth
  • What email laws around the world require
  • What the ideal unsubscribe process looks like
  • How you can minimize the chances a customer ever hits the “unsubscribe” link