The New CMO Guide: A Handbook for Marketing Leaders

By using the framework detailed in this ebook, you’ll position yourself to build a fantastic team, hit your most audacious goals and achieve outstanding success in your new role.

For new marketing leaders, the first six to nine months are critical for both your company and your personal long-term success. These initial months can be challenging, as many organizations expect you to do it all – immediately. Get tips for:

  • Assessing the current situation across key areas
  • Assimilating other people’s viewpoints
  • Determining critical success factors
  • Developing the important year-one game plan