Understand and act on buyer behaviours in real time with IBM Marketing Cloud's Universal Behaviours.

Your buyers are more connected than ever and interacting “in the moment” is critical if you want to be able to capture their attention.

IBM Marketing Cloud's behavioural marketing technology gives you a stream of real-time behaviours that you can easily understand and instantly integrate into highly relevant individualised campaigns. Begin to automate personalised interactions at scale by using customer data and individual behaviours to inform and drive every interaction in real time.

Watch our video demo and let Joan show you how she was able to turn customer behaviours and marketing action into revenue with IBM Marketing Cloud. Our Demo will also show you how to:

  • Personalise multi-channel, automated interactions, allowing you to be relevant in real-time
  • Deliver highly personalised experiences through all channels
  • Capture more behaviours from more sources
  • Leverage those behaviours to automate highly personalised interactions at scale
  • Allow marketers to seamlessly integrate with high end technology solutions

Trusted by some of the world's leading brands, such as, PaperStyle, Caffe Nero, Studio Moderna, Freesat, Payoneer, Thai Airways