Transactional Emails: 10 Tips for Driving Value and Engagement

Transactional emails typically generate more than double the open and click-through rates of other messages. Unfortunately, many marketers don't take full advantage of this opportunity. 

Discover how you can fine-tune your transactional messages to increase engagement and revenue. Get tips for:

  • Optimizing the sender name, subject line and preheader
  • Answering your recipients’ key transaction-related questions
  • Adding cross-sell and upsell offers while complying with email laws
  • Incorporating content that increases customer satisfaction and loyalty