10 Tips for Crafting a Better Mobile Experience for Festive Shoppers

Join IBM Product Marketing Manager Michael Trapani and Marketing Evangelist Loren McDonald as they share tips for taking full advantage of the mobile opportunities available to connect with festive shoppers and drive more conversions.

What we know about shopping during the festive period is changing dramatically. Apps, SMS, mobile, email and more provide a wealth of opportunities for on-the-go festive shoppers to research and buy. However studies suggest many marketers are missing critical opportunities to improve the mobile shopping experience.

In this webinar you'll learn how you can provide a better mobile experience across the customer journey, including:

  • Creating a true value exchange that increases mobile opt-ins and downloads
  • Using rich notifications and geo-targeting to better communicate to festive shoppers
  • Providing payment alternatives and “Email My Cart” options that reduce mobile friction
  • Offering a mobile-first return process that increases customer satisfaction