The Marketing Priority Pyramid

With attention spans getting shorter than ever, and consumers getting increasingly more reluctant to share personal data, how can marketers build long-lasting relationships with their customers?

IBM Marketing Evangelist, Jeremy Waite introduces The Marketing Priority Pyramid, the first in a six part webinar series looking at the future of marketing.

This webinar, explores the trends that matter, and what marketers need to do to keep up.

Jeremy Waite looks at:

  • Which are the five most important marketing trends to understand over the next five years?
  • Why is saving money more important to marketers than making money?
  • How do you market to customers when you don't know who they are?