Redefining Markets: Insights from the Global C-Suite Study -
The CMO Perspective

This report draws on input from the 5,247 C-suite executives who participated in our latest C-suite Study – the eighteenth in the ongoing seriesof CxO studies conducted by the IBM Institute for Business Value. We now have data from more than 28,000 interviews stretching back to 2003.

Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first. Topics Include:

  • The importance of industry convergence
  • Embracing creative deconstruction
  • Enriching the arc of engagement
  • Increasing your digital acumen

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