Econsultancy: State of Email and Marketing Automation
in South-East Asia

This report looks at the extent to which organisations value email and marketing automation technology, how they use the technology they have, and their current and future email and marketing automation technology priorities.

Our survey started off by asking marketers to indicate what their digital marketing priorities were in 2015. Email marketing came in third behind content marketing and social, with around two in every five (42%) client-side marketers saying that it was a priority and just over a third (36%) of agency respondents saying the same.

Marketing automation, however, placed fifth, behind SEO and the previously mentioned marketing technologies, with less than one in four client-side marketers (22%) and agency marketers (24%) saying it was a priority in 2015.

However, when we asked about priorities for 2016, marketing automation jumps to third place. While it’s still behind content marketing and social, it’s significantly ahead of SEO and slightly ahead of email marketing.

Learn more about the state of email marketing, marketing automation and other topics including:

  • The Value and ROI of Email
  • Future Email Budgets
  • Email Technology and Practices
  • Use of Triggers and Tactics for Automation
  • Automation Technology
  • Dealing with Data

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