Cognitive, Cross-Channel & Customer-Centric: 5 Ideas to Impact Your Marketing Approach
Today's buyers want the right content to fall into place at just the right time and via exactly the right channel, but only 21 percent say the marketing messages they receive are "usually relevant." So, how can you better understand the buying process and the changes taking place in the marketing landscape? From cognitive computing to connected customer experiences, learn about the key trends shaping digital marketing today and how your organization should pivot to succeed given these shifts.
Digital Marketing: It's About Evolution, Not Revolution
In today's digital marketing landscape, you have to be able to keep up with the latest developments or get left behind. But with barely enough resources to manage your current campaigns, how do you incorporate needed improvements, let alone implement new tactics? In this presentation, we'll show how you can increase engagement while building a framework to grow sophistication over time. Topics include email and campaign, mobile and social, scoring and CRM integration, and data collection and management.
Enhancing the Buyer Journey: The IBM Marketing Cloud Experience
With buyer sophistication growing daily, marketers need to deliver increasingly smarter strategies and campaigns. Are you taking the time to measure how your efforts are working and think about how you might enhance your efforts, or do you find yourself quickly moving from one campaign to the next? In this session we'll show how the IBM Marketing Cloud can help marketers create a seamless, engaging, and comprehensive brand experience across multiple channels including Web, mobile, social, and even offline.
Pulling It All Together: Digital Marketing in Action
Making progress with digital marketing takes a solid plan, commitment from the top and a willingness to change. In this session we’ll share case studies from several marketing organizations who overcame the typical challenges companies face and have risen to the top. You’ll get a front row seat to learn how they made it happen and discover their key ingredients for success.