Change the way you engage

The IBM Marketing Cloud
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The IBM Marketing Cloud

The IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

  • Quickly design and automate consistent cross-channel experiences
  • Make better decisions and deepen customer engagement with purpose-built analytics inside
  • Gain faster time to ROI and increased agility through a cloud-based digital marketing platform that integrates easily with other customer data sources and applications

Digital Marketing:

Use data about customer behaviors, from a variety of sources, to inform and promote personalized customer interactions in near real time. Using these solutions, you can create a single customer identity and deliver a consistent, personalized customer experience across channels—email, mobile, web and social—for higher online conversion rates and order value.

Lead Management:

Effectively manage and nurture your leads, maximizing your marketing budget. Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time.

Customer Experience Analytics:

Learn who your customers are, what they are doing, what they want, and how and when to reach them, so that you can create personalized experiences that win more business and drive loyalty.

Journey Design:

IBM solutions for journey design empower marketers to collaborate, design and continually improve customer experiences. This approach uniquely includes online and offline interactions, the ability to jump start design using actual customer journey insights, and flexibility to create and build tailored experiences by segment.

IBM Marketing Cloud Innovations


Want to be one of the first to try Journey Designer? Register Now!

IBM Marketing Cloud Capabilities


Easily create and edit highly relevant email content


Drive personalized mobile experiences



Engage with customers across social channels

Lead Management

Capture, qualify and nurture leads



Deliver personalized content across digital campaigns


Understand and report on customer behavior



Deliver emails with dynamic recommendations

Planning and Budgeting

Achieve better budgeting, planning and ROI


IBM Marketing Solutions

IBM Marketing Solutions make it easier to design and deliver meaningful customer experiences across applications, devices and time, accelerating today’s results and tomorrow’s ambitions.

Only IBM provides:

A new way to work:

Collaborate, design and continually improve customer experiences and results.

Analytics for impact:

Visualize the customer journey across channels to convert insights into impact.

Freedom to innovate:

Innovate with easy click-to-connect integration of applications and customer data.


Change the Way you Engage

Learn More


Check out other cloud solutions in the IBM Cloud Marketplace.