IBM Watson Marketing Morning


Tuesday, 28th March 2017

Langelinie Pavillonen
Langelinie 10,
2100 København Ø,

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Overcome The Challenges
Today's marketers face an ever changing list of challenges, such as data privacy, changing customer needs and confusion over metrics. 42% of marketers agree, that they have the right tools, but don't know how to use them, so how can marketers unify the different data sources and build a joined-up view of the customer?

IBM Watson Marketing, would like to invite you join us for a FREE half day event to understand how to overcome these challenges in 2017, and future proof your brand. You will get insights and kactionable takeaways from current trends, challenges and experiences from experts in the industry, so don't miss out!


8:30am Registration and Breakfast
9:15am The Future Of Marketing Will Build Itself
10:00am Watson In Action
10:25am Tea/Coffee Break
10:40am The IBM Watson Marketing Experience
The Future Of Marketing Will Build Itself

Providing the right message, to the right customer at the right time is harder than ever! Customer behaviour is changing faster than anyone expected and attention spans are getting shorter, so what does this mean for the future of marketing personalisation?

In this session, the key marketing trends which really matter will be discussed, and the three things that companies need to do in order to future-proof their brands and build stronger customer relationships will be revealed.

Watson In Action

In today's ever changing marketing environment how can marketers use the most important trends to implement new strategies and tactics to meet their customers needs in 2017. Although marketers are doing wonderful things with their technology, many still feel they are at the start of their digital transformation.

Get first hand tips and tactics, into how marketers are able to utilise the technologies available to understand and improve their customer relationships.

The IBM Watson Marketing Experience

Adding Watson's Cognitive learning to everyday marketing tasks can be a game changer. When you unleash the power of Watson, you deepen customer connections, grow brand value and fuel strategic growth. Illuminating new insights from data that others can't even see helps every campaign become stronger and more successful. For all your customers. Across every channel.


Kirstin Milne
IBM Watson Marketing Technical Consultant
IBM Watson Marketing


Justis Saayman
Strategic Marketing Consultant
IBM Watson Marketing


Preseetha Kollamthodi
EMEA Channel Leader
IBM Watson Marketing

Olivier Poivey

Olivier Poivey
One Marketing