Tactics to Drive Growth & Achieve Customer Loyalty:
Forrester Research and Silverpop Show BtoB Marketers How
A half-day complimentary seminar

Wednesday, 8^th October 2008
1:00 to 5:30 pm
Central London

BtoB marketers are under increasing pressure to deliver leads - and of better quality - with dwindling resources. Silverpop's Vtrenz solution brings you a very special presentation by Rebecca Jennings, Principal Analyst with Forrester Research, who will illustrate how to use new technologies to communicate and build relationships with your customers and prospects. You'll learn: Which marketing metrics you should be tracking and why they matter most How and why to take a cumulative approach to measurement Why it's important to make metrics work for you by focusing on relevance

Also, Will Schnabel, Vice President International Markets for Silverpop, will present the findings of our new BtoB Benchmark Study. You'll be able to compare your lead management programme results with industry averages. This comprehensive report reveals: The average database size and lead growth rate Overall response rates to lead-nurturing emails The number of touches it takes to score a "win" ...and much more Register today for this informative half-day programme that will provide you with actionable insights you can put to use the very next day. You'll also have an opportunity to network with colleagues during a wine tasting event at the end of the programme. Space is extremely limited, and you must register in advance. Don't delay. We're looking forward to seeing you there!

This very special conference will be held at an easily accessible, magical venue in London. However, space is extremely limited, and you must register in advance. We will send you all the information regarding location with your registration confirmation. Don't delay. Sign up today!

To learn more about Silverpop's Vtrenz solution go to www.vtrenz.com