Design tips for B2B marketers

At Silverpop’s recent Masterclass, I was asked Do you have any design tips for B2B marketers? I thought this was worth postiing here as well.

The first is to remember that whether it is B2B or B2C marketing you’re in – the recipient is an individual and should be treated as such. You can do this [...]

European spam levels update

Symantec (now owner of MessageLabs) has released their latest report showing that spam levels have actually fallen in the UK to 90.3%. Unfortunately for those of us in the United Kingdom, this still makes us the 3rd most spammed country in the world.

Elsewhere in Europe, Germany’s spam rate reached 84.8% of all email whilst the [...]