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Tamara Gielen, an expert in email marketing and based in Belgium, asked her Twitter followers to finish the sentence “Email marketing works because…”. The result has been a great list of reasons why email marketing is an important part of the mix for any marketer today. Here are my fave five: - @marcmunier: Email marketing works [...] Forrester have released a report predicting that individuals are are going to receive 9000 email marketing messages a year. That’s is nearly 25 marketing emails a day. Already today, email marketers are being advised to engage with their recipients rather than just trying to target them. If your recipients are going to be receiving that many [...] Tags: alchemy worx, behavioural marketing, Engagement Marketing, forrester, send time optimisation
Category: Engagement Marketing Leave a comment Share and Enjoy The majority of our clients are very focused on how they are engaging with recipients. Whether it is looking at open rates, click rates or effective rates across one mailing or multiple mailings the focus is very much on the activity levels on their emails. These are all very valuable and important metrics. However, even without [...] Tags: disengagement, email marketing, Engagement Marketing
Category: Engagement Marketing Leave a comment Share and Enjoy Silverpop is hosting its 5th Annual Masterclass event next week for B2B and B2C marketers. The event is aimed at helping marketers boost results and prove their value to the bottom line, which is obviously important to us marketers in today’s environment! The day is split into two, with a focus on B2B in the [...] Tags: B2B, Engagement Marketing, Events, Masterclass
Category: Engagement Marketing, Events Leave a comment Share and Enjoy Social Media has been a big topic in marketing for a while now. Last month, Forrester released a report showing that more than 50 percent of marketers planned to increase their investment in social media and predictions place this area as the strongest for growth in 2009. With conversations coming online through networks like Facebook [...] Tags: baby boomers, Engagement Marketing, facebook, forrester, social media, twitter
Category: Engagement Marketing, Social Networks Leave a comment Share and Enjoy Before we start our regular content, I wanted to welcome you to Silverpop’s European focused blog! The blog is available in both English and German and our aim is to generate discussion around both the Engagement Marketing and B2B marketing automation spaces by bringing you a European take on the latest and best articles from [...] Tags: B2B, Engagement Marketing, Webinars, William Schnabel
Category: Engagement Marketing, Webinars Leave a comment Share and Enjoy |
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