|
||||
|
Silverpop is hosting its 5th Annual Masterclass event next week for B2B and B2C marketers. The event is aimed at helping marketers boost results and prove their value to the bottom line, which is obviously important to us marketers in today’s environment! The day is split into two, with a focus on B2B in the [...] Tags: B2B, Engagement Marketing, Events, Masterclass
Category: Engagement Marketing, Events Leave a comment Share and Enjoy This week I presented at Internet World on behalf of the IDM on the benefits of using Lead Scoring and Lead Nurturing as strategies that can help B2B marketers to efficiently qualify and manage leads from first click to lifetime customer. One of the biggest advantages of an effective lead nurturing campaign is the ability to [...] Silverpop is going to have plenty of presence at Internet World this week with no less than three people holding sessions at the show as well as our stand at E7087. Look out for the following sessions from the EMEA team: Engagement Marketing – anticipation instead of interruption:Discussion of key trends that are greatly affecting the [...] |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
