Email Marketing Works Because...
Tamara Gielen, an expert in email marketing and based in Belgium, asked her Twitter followers to finish the sentence "Email marketing works because...". The result has been a great list of reasons why email marketing is an important part of the mix for any marketer today.
Here are my fave five:
- @marcmunier: Email marketing works because people spend more time at their inbox than any other online activity
- @djwaldow: "Email Mktg works b/c it has a proven, measurable, ROI; easy to test; "Long" track record; digital glue of SM
- @jewelss: bc it's cost-effective & allows u to form a personal relationship w/ a consumer by way of their inbox! :)
- @thecmunzproject: Email marketing works because it opens up a conversation that otherwise you could not have with your members.
- @LorenMcDonald: Email marketing works because when done correctly no marketing comms channel resonates more w/ subscribers & delivers higher ROI
You can see the full list on Tamara's blog here.
