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Forrester have released a report predicting that individuals are are going to receive 9000 email marketing messages a year. That’s is nearly 25 marketing emails a day. Already today, email marketers are being advised to engage with their recipients rather than just trying to target them. If your recipients are going to be receiving that many [...] Tags: alchemy worx, behavioural marketing, Engagement Marketing, forrester, send time optimisation
Category: Engagement Marketing Leave a comment Share and Enjoy At Silverpop’s recent Masterclass, I was asked Do you have any design tips for B2B marketers? I thought this was worth postiing here as well. The first is to remember that whether it is B2B or B2C marketing you’re in – the recipient is an individual and should be treated as such. You can do this [...] |
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