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This week I presented at Internet World on behalf of the IDM on the benefits of using Lead Scoring and Lead Nurturing as strategies that can help B2B marketers to efficiently qualify and manage leads from first click to lifetime customer. One of the biggest advantages of an effective lead nurturing campaign is the ability to [...] Silverpop is going to have plenty of presence at Internet World this week with no less than three people holding sessions at the show as well as our stand at E7087. Look out for the following sessions from the EMEA team: Engagement Marketing – anticipation instead of interruption:Discussion of key trends that are greatly affecting the [...] Social Media has been a big topic in marketing for a while now. Last month, Forrester released a report showing that more than 50 percent of marketers planned to increase their investment in social media and predictions place this area as the strongest for growth in 2009. With conversations coming online through networks like Facebook [...] Tags: baby boomers, Engagement Marketing, facebook, forrester, social media, twitter
Category: Engagement Marketing, Social Networks Leave a comment Share and Enjoy I was fortunate to be part of a debate for the 6th IDM B2B Marketing Conference looking at how companies can “survive and thrive in turbulent times”. The day was jam packed with more than 150 people attending and the conversations seemed to be really upbeat and positive which was great given the turmoil in [...] Tags: B2B, branding, Events, IDM, Lead Generation
Category: B2B Lead Generation Leave a comment Share and Enjoy Before we start our regular content, I wanted to welcome you to Silverpop’s European focused blog! The blog is available in both English and German and our aim is to generate discussion around both the Engagement Marketing and B2B marketing automation spaces by bringing you a European take on the latest and best articles from [...] Tags: B2B, Engagement Marketing, Webinars, William Schnabel
Category: Engagement Marketing, Webinars Leave a comment Share and Enjoy |
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