Seattle

Thursday, March 13
The Westin Seattle
1900 5th Avenue
Seattle, WA 98101

HOME  ENROLL  AGENDA

FACULTY:

Dave Walters
Product Evangelist
Silverpop

Stephen Dumas
Segment Marketing Director
Silverpop

Anselme Levan
VP of Product Management
AgilOne

FACULTY:

Dave Walters
Product Evangelist
Silverpop

Stephen Dumas
Segment Marketing Director
Silverpop

Anselme Levan
VP of Product Management
AgilOne

ENROLL:

First Name*
Last Name*
Email Address*
Title Level*
Function*
Company*
Company Type*
Industry*
Phone
State*
ZIP*
AGENDA:
12 - 1 p.m. Registration & Lunch
1 - 2 p.m. Thriving in Today's Customer-Driven World
2 - 2:40 p.m. Tactics and Technologies that Drive a Highly Personalized Customer Experience
2:40 - 3 p.m. Break and Silverpop Product Demo Stations
3 - 3:40 p.m. Deliver the Right Experience Across Channels
3:40 - 4:15 p.m. Success Stories from the Front Lines: Marketers Who've Taken it Up A Notch
4:15 - 5:30 p.m. Cocktail Reception and Silverpop Product Demo Stations

SESSIONS:


Thriving in Today's Customer-Driven World

Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.


Tactics and Technologies that Drive a Highly Personalized Customer Experience

Today's marketing technology can help you deliver the right content at the right time better (and faster) than ever before—often in real time. And this is crucial for Marketers. Why? Because customers are engaging with your brand all the time, from everywhere, and sometimes via multiple devices all at once and they expect you to be able to communicate with them like you know them personally based on their stated preferences and implicit behaviors. Delivering on the promise of true one-to-one communications is possible and can help you increase engagement and drive revenue for your organization. In this session we will show you the tactics and technologies that make it possible.


Deliver the Right Experience Across Channels

Learn from Silverpop leading partners about marketing in a multichannel world – you'll hear about emerging trends in technology to increase revenue, boost conversion and enrich the customer experience.


Success Stories from the Front Lines: Marketers Who've Taken it Up A Notch

See how companies like yours have taken their digital marketing programs to the next level by implementing the strategies and tactics covered in the day's sessions. You'll get an inside look at how they sold their programs to management, and see case studies highlighting real results. These examples from the marketing trenches will provide you the inspiration and the ammunition you need to convince your bosses that the marketing status quo simply isn't acceptable.


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