DMU at ATLANTA

Get More with Silverpop's Digital Marketing University

Wednesday, September 11, 2013
Noon - 6:00 p.m.
Westin Buckhead Atlanta
3391 Peachtree Road, N.E.
Atlanta, GA 30326

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Digital marketing is always evolving, and that's why the best marketing professionals are always seeking out new knowledge and skills.

At Silverpop, we strive to meet these marketers' needs by creating relevant, challenging and rewarding programs that help develop a deeper understanding of the technology and techniques available.

Silverpop's Digital Marketing University is a free half-day event that gives marketers access to the brightest minds and latest thinking in behavioral marketing automation. Learn how you can create a behavior-based dialogue that engages customers across media channels, and get the tools you need to build campaigns that drive engagement and revenue.

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SYLLABUS

12 - 1 p.m. LUNCH
1 - 2 p.m. Taking Action: Making Big Progress with Digital Marketing
2 - 2:05 p.m. BREAK
2:05 - 2:40 p.m. Silverpop Breakout - Get Smarter: Improve Customer Engagement, Reach and Relevance
Partner Breakout - Get More Efficient: Leveraging Data to Better Communicate, Qualify and Close
- EpiServer
2:40 - 3 p.m. Break and Silverpop Product Demo Stations: Dynamic Content, A Mere Truffle and Behavioral Segmentation
3 - 3:35 p.m. Silverpop Breakout - Get More Efficient: Automating Your Efforts to More Effectively and Efficiently Target, Acquire and Convert the Right Prospects
Partner Breakout - Get Smarter: Leveraging Integrations Across the Digital Marketing Ecosystem
- BrightWave Marketing
3:35 - 3:40 p.m. BREAK
3:40 - 4:15 p.m. The Real World: Marketers Who've Taken it Up A Notch
4:15 - 5:30 p.m. Cocktail Reception and Silverpop Product Demo Stations: Scoring, PopWare and Programs

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COURSE DESCRIPTIONS

Taking Action: Making Big Progress with Digital Marketing

We all go to conferences, hear great breakout sessions and case studies. The speakers' programs are fantastic and the results are phenomenal. In fact, you may even be green with envy of what you've heard. Then you get back to your office and you are still buried in email deadlines and everything you have to do just to get done with the basics. Gradually, the possibilities become a distant memory, and you feel trapped by your current approaches.

In this session we will help you assess your strengths and weaknesses. Then, based on your current level of sophistication we will offer suggestions for getting organized and making a plan that gets you on the right track toward increased efficiency and more effective digital marketing programs. We'll arm you with checklists, strategies and approaches that will soon make you a role model within your company, and among industry peers.

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Get Smarter: Improve Customer Engagement, Reach and Relevance

Today's consumers expect more—more helpful, relevant and personalized interactions. Delivering on this desire can be a challenge. If you work off the same email marketing plan year after year and expect better results, you risk falling short of expectations. If you want tips and strategies to take your email marketing efforts to the next level, then don't miss this session. You'll learn how to increase the relevancy of your content , reach exponentially greater levels of engagement and ROI and leverage data to improve the buyer experience.

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Get More Efficient: Leveraging Data to Better Communicate, Qualify and Close

Learn from Silverpop's world-class partners about topics such as solving data challenges, nurturing and converting leads in your funnel, and crafting and managing relevant content for your audience.

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Get More Efficient: Automating Your Efforts to More Effectively and Efficiently Target, Acquire and Convert the Right Prospects

While every lead may not be created equal, every prospect wants to be marketed to as an individual. How in the world can marketers stay ahead of the game when it feels like the rules are always changing. In this session you will hear from members of Silverpop's own marketing team about what they are doing to rise to the challenge—continually tweaking their programs in order to increase revenue and prove ROI. Key topics covered will include lead generation and conversion tactics, best practices for leveraging automation,tips for demonstrating ROI and a review of some of the best and worst marketing decisions ever made.

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Get Smarter: Leveraging Integrations Across the Digital Marketing Ecosystem

It's a challenge for marketers to manage their online presence and deliver timely and relevant content to their target audience, while continuously connecting individual interactions across digital channels.Discover how you can deliver an integrated digital presence to improve the experience for customers and prospects, while efficiently increasing revenue.

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The Real World: Marketers Who've Taken it Up A Notch

In this closing session for all attendees, we will demonstrate how you can bring all this content to life. See how companies like yours have taken their digital marketing programs to the next level by implementing the strategies and tactics covered in the day's sessions. You'll get an inside look at how they sold their programs to management, and see case studies highlighting real results. These "real world" examples will provide you the inspiration and the ammunition you need to convince your bosses that the marketing status quo simply isn't acceptable.

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