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*Agenda subject to change
Session Descriptions
Behavior "Rules"
Using customer behavior effectively in every aspect of your marketing program can help lift your results from "so-so" to "spectacular." Incorporating demographic data with customer intent and actions enables marketers to deliver on the goal of "right time, right message." In this keynote session, we will provide background on why using behavioral data is moving from a "nice to do to a must do"; outline a framework of behavioral triggers; walk through several examples and case studies; and map out their "10 Rules for Behavioral Marketing Success."
10 Things You Should Automate
Would you like to send a steady stream of targeted, relevant messages to your prospects and customers right when they are ready to hear from you? You can do just that with Silverpop by setting up triggered or automated messages. We have 10 automated email campaign ideas to take away and activate tomorrow!
Use Social Media Data to Inform Digital Marketing Strategies
You've amassed a significant base of fans, but do they really like you? Are they buying and telling their friends to buy? Are they producing business results? Creating advocacy and developing loyalty are key to extracting value from your fan base. Learn how to better engage your customers through ongoing communication, compelling applications, and viral campaigns fostering advocacy from your fan base.
Content Marketing 101
In today's highly social world, there are fewer and fewer opportunities for us to be a single point of education for our prospects and customers. They arrive into our sales process as informed, sophisticated buyers and want us to have participated in their education leading up to engaging our sales function. This requires us to devise and constantly adapt a content strategy that supports these audiences. Join us to discuss Content Marketing in terms of strategy, frequency and ROI.
From Marketer to Marketer: A Look Inside a Demand Generation Engine
A marketer's job is more complex in today's digital marketing world than it has ever been before. With that being said, staying on top of the marketing pyramid and ahead of the competition has never been more important. In this "from marketer to marketer" session, we will provide an inside look at Silverpop's demand generation engine and will highlight real-world examples and success stories from some of the company's most successful marketing programs. From Silverpop's success with retargeting and social, to new campaigns that have pushed funnel activity, marketers are guaranteed to walk away with actionable ideas and tactics geared to energize any digital marketing strategy.
Forming the Perfect Union: Mobile, Social, Email, Local
In 2012, savvy businesses will not be asking themselves if they should have a social/mobile/local strategy, but rather, how best to focus their marketing efforts in these channels and produce measurable results. Social media in particular has put more control into consumers' hands – increasingly on a mobile device - and in the coming year successful marketers will focus on integrating these channels into existing programs including email marketing to turn hype into ROI. This session will explore growing your email database using mocial channels; designing emails for a mobile and social-centric consumer base; leveraging location-based marketing, such as check-in programs, to increase engagement and customer acquisition; and incorporating personality and the human element to increase subscriber engagement.
