Flexible Keys and Single Identity | Silverpop
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The Power of Flexible Keys and Single Identity

The future of marketing is personal.

Behavioral marketing is more than just marketing on the behaviors and preferences of individuals.  It is about taking those behaviors and making them actionable and automated, all while orchestrating them to deliver the perfect customer experience. Silverpop is the first digital marketing technology provider to make behavioral marketing a reality, arming marketers with the tools necessary to take action on customer behaviors in real-time.

Learn more about the concept of Single Identity.


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