Transform the customer experience with a behavior-based platform that captures data from any source to inform and drive interactions in real time.
Automate personalized interactions at scale and deliver meaningful and highly relevant messaging along every step in the customer lifecycle.
Send incredibly personal, relevant and timely messaging that incorporate customers’ preferences and recent behaviors.
Our Mobile Customer Engagement suite helps make integrating mobile with your other digital channels easy and effective.
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Leverage the strengths of our digital marketing, product and technology experts.
As needed or on a full-time basis, we're here to step in when you need another pair of hands.
Achieve quicker results with application development, systems integration and custom product extensions.
Our customers' success is our top priority, from support and training to deliverability, we're here to help.
IBM Marketing Cloud is trusted by more than 5,000 brands globally, learn about our clients and their successes.
“Marketing Automation has allowed us to be very personal in terms of the message we send to our customers. Click through rates on some of our automated programs has tripled what we are used to seeing with traditional campaigns and our conversion rates are a lot higher.”
Kristin LucidoTexas Instruments
Extend the value of the IBM Marketing Cloud product suite through our extensive network of partners.
SugarCRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market.
Free resources for marketers that are looking to take their campaigns to the next level.
See how you could leverage the IBM Marketing Cloud to help drive efficiencies, revenue and prove ROI.
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“We have over 300 automated messages that go out every day to close to a million customers…The automated messages are used to bring the customer through the lifecycle from the time that they register for our products to the time that they are ready to renew our products after they’ve made the purchase. It’s a full lifecycle communications strategy.”
“In the non-profit world you will decide whether to donate within 24 hours of an interaction. Web tracking enabled us to send a follow up donation email within that window and the return on that was huge for us.”
International Rescue Committee
“With scoring it’s just starting. Once you’ve just started the rest is really easy. It’s just breaking down those perceptions that scoring is difficult when in fact it is not, especially within Silverpop Engage.”
“As a new Silverpop client, I was amazed by how many more capabilities there were within the system.”
ATP Word Tour
“Everything we do is behavioral, It is not cold calling, it is not mass emailing, it is interaction based on activities that show that they are interested in what we do.”
“Silverpop has done a great job of giving us ideas in addition to the ability to do things that we probably could not have done previously."
"We use the lead scoring program to build a picture of how engaged people are and we value different actions depending on how relevant we think they are to our campaign."
Marketing Options International
“Marketing automation has not only allowed us to look at Silverpop as a vendor, but Silverpop as a revenue generating partner."
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Please complete the form to watch the video. If you've signed up before for any of our offerings, you can log in to automatically download the video.IBM Marketing Cloud Product Demo