Silverpop - Whereoware
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Digital agency partner uses website personalization to help healthcare client to 61 percent increase in site views

IBM Marketing Cloud was chosen to help with Nutricia because of its ability to integrate with a variety of third party content management systems, CRMs and relational databases while maintaining a robust one-to-one triggered marketing program.

Bill Haskitt, Partner, Client Marketing, Whereoware

The Company

Whereoware is a privately held digital agency with more than 15 years of experience developing personalized websites, creating award-winning emails, building world-class mobile applications, and getting results with data integration. 

The agency has won several awards to be proud of, including the 2014 Best Digital Marketing Site at the EPiServer North American Summit and, more recently the B2B Mobile Application Award for its Spotlight sales app. 

The Challenge

Like most marketers, many of Whereoware’s clients struggle with a lack of insight into individuals’ behaviors and preferences, seeing only a fragmented picture of each customer. This leaves clients wanting to know how to move people from casual website visitors to qualified engaged prospects and, finally, to lifetime customers.


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