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Thai Airways International

Automated anniversary campaign tallies 61% open rate and leads to 1.5 million Facebook impressions

Working in such a dynamic, fast-paced sector such as travel with drastic changes in customer behavior and communication, it’s essential for us to have the right tools in place to engage with our customers. With new routes and opportunities opening all the time and a never-expanding Australian customer base, we need to be communicating clearly across multiple channels.

Korakot Chatasingha, General Manager for Australia, Thai Airways International

The Company

Founded in 1960, Thai Airways International celebrated its 50th anniversary in 2010. From its home base in Bangkok, THAI flies to more than 70 destinations worldwide, including 13 major cities in Europe and the United Kingdom, more than 40 cities in Asia and 11 domestic destinations in Thailand—ultimately reaching across 36 countries on five continents.

The Challenge

THAI was looking for an email marketing platform that would enable it to better communicate with its Australian leisure and business travelers. Operating 46 weekly nonstop flights between Bangkok and Australia, THAI has a continuously growing database of more than 100,000 Australian travelers. To fully realize the business potential of Its Australian customer base, THAI needed an email solution that would help it deliver timely, relevant, multichannel marketing campaigns that would engage and expand its existing customer base. “Working in such a dynamic, fast-paced sector such as travel with drastic changes in customer behavior and communication, it’s essential for us to have the right tools in place to engage with our customers,” said Korakot Chatasingha, THAI’s General Manager for Australia. “With new routes and opportunities opening all the time and an ever-expanding Australian customer base, we need to be communicating clearly across multiple channels.”

To keep reading about Thai Airways International and their success with Silverpop, download the case study.

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