IBM Marketing Cloud - Payoneer Case Study
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content


Online payments platform provider achieves open rates of 53% and click-through rates of 32% using dynamic content.

The digital channel mix is becoming more and more important, but to take users on a consistent journey, extremely targeted, personalized emails will become increasingly critical. The goal is to carry on this conversation in a scalable, intelligent and automated way to grow the business value of each individual customer. IBM Marketing Cloud is allowing us to do exactly that.

Jonny Steel, VP Marketing, Payoneer

“Innovative payments solutions for a borderless world” is how Payoneer positions its online cross-border payments handling service. Founded in 2005 and based in New York, Payoneer promises its customers lower fees, faster payments and greater flexibility when transferring money in 150 currencies and between 200 countries. Given its longevity and the fact that it’s ranked in the top 100 of Inc. 5000’s Financial Services companies, it’s a commitment that has clearly resonated with its target audience of SMBs and independent professionals who need a secure, efficient international payments platform.

Cross-selling through portfolio education

Payoneer’s business model is based on its customers’ usage of its payment platform for receiving payments from businesses in other countries. It is free for customers to sign up for Payoneer, so as soon they receive their account, Payoneer needs to focus its energies on getting them to start using the platform and introducing its customers to all of the services that could be relevant to them. In other words, Payoneer’s growth is dependent upon its customers’ success. 


To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.