The National Society of Collegiate Scholars (NSCS) (www.nscs.org) is an honor society that engages high-achieving first and second year students in the top 20 percent of their class. NSCS has established chapters at more than 300 universities and community college campuses across the country and has more than 1,000,000 active members today. They are also a proud member of the Association of College Honor Societies.
As a rapidly growing organization, NSCS wanted to completely overhaul its marketing processes in an effort to streamline communication with members and automate the acquisition of new society members. The first phase of the revamp was to select Salesforce.com as the CRM followed by a marketing automation platform that would allow them to move from “batch and blast” emails to adopting a more strategic approach. One of the biggest challenges NSCS faced was its distributed model in which chapter leaders needed individual access to the marketing automation system to communicate with individual chapter members.
To keep reading about National Society of Collegiate Scholars and their success with IBM Marketing Cloud, download the case study.