Case Study | MudPie | Silverpop
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Retail client achieves 5% conversion rate on “Important Occasion” campaign utilizing IBM Marketing Cloud Programs

The Company

Since 1988, Mud Pie has designed thoughtful giftware and distributed it through independent and premier department stores. In 2010, Mud Pie expanded its business model to begin selling directly to consumers. The company, based in Stone Mountain, Ga., continues to be a leader in the gift, baby and women’s accessories sectors of the giftware and home accents market. Mud Pie came on as a client of Whereoware and began using the Silverpop Engage platform in early 2010.

Whereoware is an online strategy, design, development and marketing company. With 15 experts in both Silverpop and Salesforce strategy and implementation, it focuses on using email design, data integration and program execution to get the most out of Silverpop Engage.

The Challenge

Because Mud Pie started selling directly to consumers in late 2010, it was essentially starting from scratch on the B2C side of its business. The company was faced with the challenge of finding ways for customers to buy from it directly. Knowing the endless opportunities available with marketing automation, Mud Pie didn’t waste any time working with Whereoware to get programs in place to help jump-start the new direct-to-consumer side of its business.

To keep reading about MudPie and their success with Silverpop, download the case study.


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