Segmentation, Dynamic Content, Cart Abandonment Emails | Moosejaw | Silverpop
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Outdoor Retailer uses segmentation and targeting to increase open rates by 80%.

In one particular test, we saw users with points had 125% higher open rates, 168% higher click rates, and our conversion rate was up a whopping 461%, showing us that engaged users who buy into our brand, even a little bit, can provide a huge boost to our bottom line.

Dan Pingree, VP of Marketing at Moosejaw, Moosejaw

The Company

Moosejaw Mountaineering offers products from leading outdoor manufacturers including TheNorth Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand. Moosejaw engages its customers through its leading ecommerce site, ten retail stores, wacky print catalogs, mobile commerce site, and extensive social media presence. The company was founded in 1992 and is headquartered in Madison Heights, Michigan.

The Challenge

Moosejaw underwent an extensive review of top email marketing service providers, intent on finding a solution that would allow them to grow the revenue from their email program and integrate with other systems to create a cart abandonment program. With an already engaged user base, Moosejaw needed a solution that would give them the flexibility to be creative and to engage with their communications and test various aspects of their emails, without being overly complex or time intensive.

To keep reading about Moosejaw and their success with IBM Marketing Cloud, download the case study.


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