Welcome Progam, Re-engagement Program | Marko Media | Silverpop
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Markco Media

Couponing site sees 121% lift in activation using Silverpop’s Programs functionality

The biggest benefit with our email program is that our results are measurable and therefore it is transparent where we need to focus our efforts. We are very happy that our open rates improved by 17% by using Send Time Optimization. This is a feature our merchants really like and implementing it is as easy as clicking on a box.

Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk

The Company

Markco Media is a global web-based marketing and advertising company that operates the UK’s number one voucher and deals network. Their global portfolio of high traffic websites include; MyVoucherCodes.co.uk in the UK and CouponCodes4U.com in the US.

The Challenge

Realizing that issues with deliverability were hampering its success led Markco Media to look for a new email service provider. “Our MyVoucherCodes.co.uk site is in rapid growth mode with 8-10Munique views to our website every month.Email is an integral part of our strategy, and it was imperative that we get in to our subscriber’s inbox to help drive traffic to our site and increase conversion,” said Simone Vincent, email marketing manager, MyVoucherCodes.co.uk.

To keep reading about Markco Media and their success with Silverpop, download the case study.

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