Triggered Emails, Targeted Email Marketing | International Rescue Committee | Silverpop
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International Rescue Committee

Nonprofit uses automated, behavior-driven remarketing campaigns to drive 20X donation rate 

What’s great about these automated campaigns is that they are relatively easy queries we set up, and both have added donation revenue that wouldn’t have been realized otherwise.

James Porter, Email/Online Database Manager, International Rescue Committee

The Company 

Founded in 1933 at the request of Albert Einstein, the International Rescue Committee (IRC) offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. At work today in more than 40 countries and in 22 U.S. cities, the IRC restores safety, dignity and hope to millions who are uprooted and struggling to endure.

The Challenge

In the nonprofit world, it’s key to capture the attention of your target audience with relevant messaging at the exact time that they want to donate to your cause. IRC understood that it needed a marketing automation solution to help focus its efforts on segmentation and automation to achieve that relevancy. As a large organization with more than 60 offices, IRC also needed a solution that would be easy to use and was capable of seamlessly integrating with

To keep reading about International Rescue Committee and their success with IBM Marketing Cloud, download the case study.


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