Marketing Sophistication with Engage | IDEA Heather & Fitness Association | Silverpop
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Idea Health & Fitness Association

Organization of health and fitness professionals pumps up level of marketing sophistication with the help of IBM Marketing Cloud

We couldn’t have achieved this level of marketing sophistication without the help of IBM Marketing Cloud. We are very pleased with the results of our campaigns and found that IBM Marketing Cloud was very easy to learn and use.

Xiaoshan Gao, Marketing Data Analyst, Idea Health & Fitness

The Company

IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, IDEA delivers world-class content and continuing education to fitness professionals via five publications, conferences and thousands of online video courses. Additionally, with IDEA FitnessConnect, they have created the largest directory linking over 250,000 fitness professionals to more than 16 million consumers.

The Challenge

IDEA understood the value that a sophisticated marketing solution could bring to their company. Unable to support all of their marketing needs, IDEA could not set up sophisticated email campaigns without IT involvement, or successfully monitor and measure campaign results. Because of this IDEA decided to look for a new email service provider to help take its marketing programs to the next level.

To keep reading about Idea Health & Fitness Association and their success with IBM Marketing Cloud, download the case study.


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