IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, IDEA delivers world-class content and continuing education to fitness professionals via five publications, conferences and thousands of online video courses. Additionally, with IDEA FitnessConnect, they have created the largest directory linking over 250,000 fitness professionals to more than 16 million consumers.
IDEA understood the value that a sophisticated marketing solution could bring to their company. Unable to support all of their marketing needs, IDEA could not set up sophisticated email campaigns without IT involvement, or successfully monitor and measure campaign results. Because of this IDEA decided to look for a new email service provider to help take its marketing programs to the next level.
To keep reading about Idea Health & Fitness Association and their success with IBM Marketing Cloud, download the case study.