Silverpop - Freesat
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Subscription-free satellite TV company grows customer database by 447 percent in 18 months

In the last 18 months, working with IBM Marketing Cloud has allowed Freesat to be more sophisticated with our email targeting through brilliant segmentation. The automated marketing programs let us create tailored and personalised experiences for all our customers and prospects. And the results aren’t bad either, with a 140% uplift in open rates and more than a 1,000% increase in click-through rates.

Jennifer Jacobs, Customer Marketing Manager, Freesat

Freesat, a joint venture between ITV and the BBC, is a subscription-free satellite television service offering more than 200 television, radio and interactive channels, including 11 in HD, to people in the United Kingdom.

Freesat’s award-winning Freetime service, available on televisions and set top boxes, includes smart features such as pause, rewind and record, a roll-back television guide for the past seven days of programming, and a range of catch-up players including BBC iPlayer, ITV Player, 4oD, Demand 5, YouTube, BBC News and various sports apps. The Freesat App is now available on iOS, Android and Kindle Fire.

Working with Little to Nothing

Because Freesat sells its product through retailers, its biggest challenge has been an inability to collect purchase data. Pre-IBM Marketing Cloud, this meant that Freesat had little insight into its customers or their expectations.

With no control of the database and a small number of email addresses, Freesat was in need of a digital marketing solution to help build its strategy from the ground up.  


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