Automated Notifications, Transactional Emails | CARFAX | Silverpop
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Automated notifications increase customer satisfaction and retention for CARFAX

Dealers couldn’t say enough good things about our new program – they simply love it!

Alethea Christon, Senior Applications Administrator, CARFAX

The Company

CARFAX is the leading provider of vehicle history information that millions of consumers and dealers rely on every year. CARFAX Vehicle History Reports™ are available on used cars and light trucks manufactured since 1981. Using the unique 17-character vehicle identification number (VIN), a CARFAX Report is instantly generated from the CARFAX database of more than 10 billion records.

The Challenge

In the vehicle history report industry, it’s important to provide used car buyers and sellers with accurate and timely information. With that in mind, CARFAX was looking for a way to ensure that its customers are provided up-to-the-minute updates that may be pertinent to a vehicle sale. “The CARFAX Vehicle History Report is a dynamic tool,” says Alethea Christon, Senior Applications Administrator, CARFAX. “We’re constantly adding new information to our database, on average 3-4 million records per day. If a dealer ran a CARFAX Report on a particular car and a consumer then runs one on the same car the following day, the CARFAX Report may have been updated with new information. The type of new information could include issues such as title brands, accident or damage information, or an odometer issue. CARFAX wanted to alleviate these types of problems and make the dealer’s job easier.”

To keep reading about CARFAX and their success with Silverpop, download the case study.


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