Bonnier Corporation is one of the largest consumer-publishing groups in America, and with more than 50 special-interest magazines and related multimedia projects and events, it’s the leading media company serving passionate, highly engaged audiences. With over 1,000 employees and more than $350 million in annual revenue, Bonnier ranks in the top 10 nationally among publishing companies.
Bonnier has been using Silverpop Engage for several years across all of its properties, including such popular titles as Yachting, Field & Stream, Caribbean Travel & Life and Saveur. Although already popular with its strong readership base, Bonnier saw an opportunity to grow Parenting.com and further engage with its readers according to their stage of parenthood. At the time, Parenting.com offered limited newsletters to its readership. “We knew who our typical Parenting.com readers were,” said Heather Vessey, email marketing, senior manager, Bonnier. “Since we understood our readers’ interests as well as where they were in their particular life stages, we saw an opportunity to expand our newsletter readership by increasing our level of relevancy to those target audiences.”
To keep reading about Bonnier and their success with Silverpop, download the case study.