Triggered Emails, Targeted Email Marketing | Air New Zealand | Silverpop
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Air New Zealand

“Personality Allowed” campaign yields impressive results for Air New Zealand

What a brilliant email campaign… I think that this is the first piece of e-marketing that I have ever received that I thoroughly read, found helpful and actually printed out!

Customer, Air New Zealand

The Company 

Air New Zealand provides air passenger and cargo transport services within New Zealand,as well as to and from Australia, the South West Pacific, Asia, North America and the United Kingdom. Air New Zealand UK flies to New Zealand, Los Angeles, and Hong Kong out of London Heathrow.

The Challenge

Air New Zealand really means it when they say that they strive to provide their customers with an outstanding level of customer service in a unique and refreshing “kiwi” way. Always challenged with finding forward-thinking ways to engage with customers, Air New Zealand UK sought new ways to use email to focus on customer relationships and brand building, solicit timely customer feedback, and take a more personal touch to their unique service.

To keep reading about Air New Zealand and their success with Silverpop, download the case study.


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