Targeted Email Case Study | 24OPTION | Silverpop
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Leading trading platform increases customer deposits through combination of deep customer analytics and automation

The Company

24option is the world’s leading trading platform providing traders the latest technology and most profitable options in the industry. The traders’ success is the top priority and the company’s constantly expanding asset index is proof of that commitment. The company’s goal is to make binary options profitable for every single one of their traders.

Optimove has developed an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer. Optimove is a Web-based software application for managing and optimising super effective one-to-one marketing campaigns. As proven by customers in a variety of industries,the company’s quest for a tangible, metrics-based action optimisation system has been realized.

The Challenge

As their goal is to enable their trading platform to make the trading process as simple and profitable as possible, 24option also was looking for the right combination of technology to enable increased customer deposit amounts. Their challenge was to find a solution with strong automation capabilities driven by deep customer analytics.

To keep reading about 24option and their success with Silverpop, download the case study.


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