Marketing Case Study Library | Silverpop
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Marketing Case Studies:
Email Marketing, Marketing Automation, and More

Marketing Automation, Email, Social and Mobile Case Studies

Silverpop is proud to have helped many of the world's leading brands with their marketing automation, email, social and mobile needs. Browse our case study library to find out why you, too, should make Silverpop your partner for digital marketing success.

  • Big Scary Cranium

    Drives 300% ROI for Client Alliance Bus Group

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  • Bridgevine

    Increases Conversions 300 Percent with Automated SMS Program 

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  • Advanced Micro Devices

    Chooses Silverpop for Strong Marketing Automation Features, Central Marketing Database 


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  • Herschend Family Entertainment

    Putting Data at the Marketers' Fingertips with CoreMotives 

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  • 1-800-GOT-JUNK?

    Increases Customer Loyalty with Automated, Multichannel Programs 

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  • LifeShield

    Company increases conversions 5X with behavior-based automation 

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  • CaringBridge

    Nonprofit uses automated, behavior-driven campaigns to drive largest donation days in its history

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  • MudPie

    Retail client achieves 5% conversion rate on “Important Occasion” campaign utilizing Silverpop Programs

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  • 24option

    Leading trading platform increases customer deposits through combination of deep customer analytics and automation

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  • Dairy Crest Group PLC

    Food delivery company uses multi-channelapproach to increase customer engagement

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  • Thomas Cook Scheduled Businesses

    Travel company uses behavioral segmentation to drive engagement and tally record-breaking results

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  • Hightail

    An Internet Service that empowers you to share and control your digital content like a professional.

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  • Moneycorp

    Foreign currency exchange increases productivity 100% using CoreMotives’ leads coring, web tracking and email platform.

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  • International Rescue Committee

    Nonprofit uses automated, behavior-driven remarketing campaigns to drive 20X donation rate 

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  • Paper Style

    Online retailer implements innovative wedding campaign, resulting in a 330% increase in revenue per email

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  • SmartPak Equine

    Retailer uses marketing automation to achieve conversion rates up to 50%

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  • Santander Consumer USA

    Fast-growing auto finance company combines e-mail, SMS and transactional messaging to optimize customer communications

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  • S&S Worldwide

    Online retailer recovers 25 percent of lost sales from abandoned carts using Silverpop Engage Transact

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  • Kansas City Power & Light

    KCP&L uses email to communicate with customers in a cost-effective manner, and increase enrollment in energy efficiency programs

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  • Markco Media

    Couponing site sees 121% lift in activation using Silverpop’s Programs functionality

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  • General Growth Properties

    Second largest owner of shopping centers uses relational tables to reduce production time by 60%

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  • Intertops

    Gaming Company Finds Less Is More When It Comes to Deliverability

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  • Unum

    Leading benefits provider uses Silverpop Engage Landing Pages to easily and efficiently deliver critical enrollment information to customers.

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  • Vuetec

    Gaming company achieves 99% deliverability

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  • Thai Airways International

    Automated anniversary campaign tallies 61% open rate and leads to 1.5 million Facebook impressions

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  • Samvo Group

    Online gaming company uses behavioral data and automation to achieve effective rates up to 50%

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  • National Society of Collegiate Scholars

    Non-profit uses Salesforce.com integration and Programs functionality to completely automate prospecting activities.

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  • InsideOut Development

    Corporate training firm uses Engage Programs, lead scoring, and SFDC integration to increase their effective rate by 6X

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  • Jackson Laboratory

    Nonprofit biomedical research institution uses Silverpop SureStart and Engage Programs to jump start their email campaigns.

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  • The Houston Chronicle

    Newspaper company partners with Silverpop Services to add behavioral components to program and creates headlines with 7X increase in conversion

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  • Idea Health & Fitness Association

    Organization of health and fitness professionals pumps up level of marketing sophistication with the help of Silverpop Engage

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  • FreestyleXtreme

    Sports clothing company uses Engage to jazz up its basket abandonment program and increases conversions 17 percent

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  • CARFAX

    Automated notifications increase customer satisfaction and retention for CARFAX

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  • Birmingham Airport

    Airport achieves all time high deliverability rate by using re-engagement program to identify most profitable customers

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  • Corinthia Hotels

    Luxury hotel chain quickly gets up, running and seeing superb results with the help of Silverpop’s onboarding program

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  • Course Hero

    Behaviorally targeted automated campaigns drive significant engagement for education provider

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  • Peter Glenn Ski & Sports

    Online sports retailer gets a 63% lift in click rate through real-time testing

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  • RSPCA

    Animal welfare charity fetches 45% open rate and 780% campaign ROI from segmentation and testing.

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  • Airport Parking and Hotels

    Airport parking and hotel specialist drastically reduces email workload while increasing open and click through rates

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  • Orange County Register

    Nurturing target audience and delivering relevant content leads to award winning email program

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  • Bonnier

    Major publisher increases content relevancy and doubles open and click rates for its newsletters using Silverpop Engage

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  • The King Arthur Flour Company

    Food company increases email ROI 150 percent with better targeting

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  • Mazda

    Silverpop Engage puts the “zoom-zoom” in Mazda’s engagement marketing campaigns

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  • Elite Partner

    Online dating company uses advanced segmentation and automation to increase sales by 9%

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  • Aquent Solutions

    Enterprise digital staffing company automates process of creating 200-plus newsletters per month, increasing open rates and conversions

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  • Air New Zealand

    “Personality Allowed” campaign yields impressive results for Air New Zealand

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  • Creative Co-Op

    B2B Wholesale retailer achieves 800% ROI on closeout campaign

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  • Fabric.com

    Online retailer increases conversion rates by 50 percent with customer lifecycle marketing campaigns

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  • Georgia Aquarium

    World’s largest aquarium uses email to create a loyal customer base and drive online ticket sales with the help of Silverpop’s Strategic Services group

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  • Kalmbach Publishing

    Publisher expands email program, sees 15 percent subscription increase and 20x ROI

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  • Mint.com

    Online personal finance service provider uses segmentation and Send Time Optimization to engage customers and increase open and click rates.

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  • TRX

    Using automation to achieve next level of marketing sophistication results in 583% ROI

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  • Moosejaw

    Outdoor Retailer uses segmentation and targeting to increase open rates by 80%.

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  • Manilla

    Online bill management & organization site leverages automation and test its way to a 272% increase in conversions

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